Although consumers today spend a lot of time shopping on line, their purchases, when it comes to flooring, are usually done at a flooring retailer?
A consumer appreciates the "touch and feel" of the flooring they will purchase, as it will reflect their lifestyle for many years to come. Developing a relationship, sharing experiences, information, and needs,exhibits confidence to a consumer, and will win them over. Knowledge should be shared, 80% of consumers depend on the guidance of a sales person to help with their purchase decision when it comes to flooring.
Director, Stanley Cooper Timber & Stone ltd.