Course Title: Understanding and Successfully Selling Hardwood Flooring
Course date: November 3rd, 2017
Cost: Members $145 Non members $195 GST - am/pm coffee and lunch
Location: Best Western, Dorchester Hotel, 70 Church Street, Nanaimo, BC. V9R 5H4.
Time: 9:30 to 4pm
Register: Use the online form below or phone our office 604 881 4944.

Instructor: Scott Cooper

Scott has 24 years of experience in the hardwood flooring industry.
In addition to the degree he holds from the University of York, England, in architectural restoration, Scott has 'Expert' status in provincial courts in B.C., Alberta, Manitoba, Saskatchewan and Ontario for all hardwood-related issues, including installation, manufacturing and grading.

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Course content:

The History, Types and Emotion of Hardwood Flooring

•  Including, softwood, hardwood, age, classic appeal, esteem value, species, cuts,         grades                      

Consumer Expectations

•  Performance, B.C. marketplace, qualifying a buyer

Dynamics of Hardwood Sales

•  Add-ons, exotic species, margin

Perceived Confidence in the Salesperson

• Know what you’re selling.
• Tell a story.

Installation and Maintenance

• Engineered, solid, floating, parquet – cleaning, scratches, dents, children/pets

Lifetime Investment

• No amortization, value, consumer knowledge and appeal to it, higher cost?

Environmental Impact

• Hypo-allergenic, re-forestation, green impact

Competition

•  Big box, big hardware, value versus volume.

Warranties

• What’s the bottom line?

Claims

•  How to solve them BEFORE they happen.
•  What to do WHEN they happen.
•  Action -  Re-Action

Call us at 604-881-4944 for more information or sign up for this course using the registration form below.